Feb 20 2008
Adwords Updates Display URL Policy (About Time!)
For all you adwords advertisers, Adwords has finally announced changes to their display URL policy. What exactly does this mean for you all out there? You can no longer try and trick people into thinking you are somebody you are not. Google’s sponsored advertising is moving away from the trickery, and more towards legitimacy.On April 1st, Google will require your display URL (the www.____.com you see in green) and your landing page URL (the address the advertisement actually takes you to) to match. The adwords blog says “This includes, but is not limited to redirects and vanity URLs,”. If you were making money by confusing web surfers, and pretending to be somebody else… you will need to find new tricks.
This has been an issue with adwords that has ALWAYS bothered me, so the fact Google is requiring these changes is long overdue in my mind. In past adwords advertising, you could pretend you are somebody you are not… how does that build credibility among advertisers and web surfers? Also, Google was never willing to remove ads that blatantly use trademarked company names, even if you have already proved you own the trademark. I guess this online giant got tired of hearing complaints, and finally decided to take action.
I would like to personally thank Google for making these changes (not that they really care what I think), and also personally apologize for being “that guy” who always complained about this policy via email and web chat with their staff. It is really nice to see that the adwords staff is finally taking some steps to benefit the legitimate and ethical advertisers out there. This change will benefit google advertising and advertisers in the long wrong.
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