Jan 18 2008
PageRank is Important to the Success of your Website
PageRank is an algorithm that allows search engines to analyze the number, and quality, of your inbound and outbound links on your webpage. The higher your PageRank (on a scale of 1-10), the better. Google’s founders came up with this concept in order to help decipher the importance of a website for their organic listings. The higher the PageRank, the more likely you will be to have a front page listing in the organic results for your keywords.
If you are just starting out your new website, you most likely have a 0/10 PageRank. It is up to you, or your SEO firm, to help get that score to rise. By using linking campaigns, and improving the unique content on your site, you should start to see your PageRank improve.
Your inbound and outbound links should be relevant. For instance if you are selling auto parts, getting a financial blog to link to your site would be far less valuable compared to a reputable auto body shop linking back to your site. A lot of these linking concepts have been, and will continue to be explained in past and future SEO postings, so stay tuned.
Do you want a 10/10? I hate to say it but dream on. Most quality websites fall somewhere between a 4/10-6/10. Give your site a few months and you should start to see improvements. If you don’t see improvements you may want to have a web marketing firm assess your situation. SEO professionals can take a look at your site and tell you the best methods available to help raise your PageRank.
Now that you are aware of what PageRank is, pay attention to it. With improved PageRank SHOULD come increased traffic, and sales.
You can go to http://www.top25web.com/pagerank.php to look up a sites PageRank. As well, there are plug-ins available for your web browser. They will allow you to see PageRank for every site you visit.
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