Mar
18
2008
Yesterday we discussed how you should plan to build your SEO strategy before you even begin to develop your website. This is essential. You shouldn’t dive in without first knowing how you will go about your SEO plan in the near future and how you will achieve what it is that your business wants to achieve, both short and long term.
With this said, we will now discuss the different pieces of search engine optimization that will help you dominate the search engines in your market.
Pick A Keyword Rich Domain Name
This sounds simple enough but people like to make this harder that it is. Ideally, you want your domain name (www.yourdomainnamehere.com) to be keyword rich and relate to the theme of your business and website. Having a keyword rich domain will give you a head start on your competition. So, let’s say that you have a website about blue widgets. It would be a good idea to somehow integrate these keywords into your domain. Which domain name do you think would have a better chance at showing up in the search engines: www.bluewidgetsaregreat.com or www.widgitery.com? If you picked the first domain, you are correct! The domain that has keywords will likey rank higher that a non-keyword rich domain simply because it contains keywords that relate to your website.
There are many tools that can help you pick a great keyword rich domain but the best way to do this is pick your primary keywords for your website. Then go to a site such as GoDaddy.com and just start searching for that perfect domain. It will tell you if it’s available. Write down your favorite 5 domains or so and then ask a few friends which ones they prefer. Don’t tell strangers which domains you like as the domain market is highly competitive and people will buy them up before you know it. So, only tell people you trust. Once you get some user feedback, buy the domain and various extensions such as .org, and .net and .mobi if you are planning on creating a mobile website as well. After you secure your domain name, the fun begins. You get to start building your website with search engine optimization in mind.
This part is considered on-page search engine optimization. Our next post in the Guide To Search Engine Domination will talk about how you should build your website with SEO in mind. This is where we dig in a bit deeper and start to execute SEO strategies on our site.
Stay tuned…
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Mar
17
2008
We’re launching a series called “Guide to Search Engine Domination”. Over the next week or so we are going to provide you all of the SEO information you will need in order to get your website ranked where you want in the search engines. With some hard work you too can build your website traffic with search engine optimization. Here we go.
Plan Your Search Engine Strategy Before You Develop Your Website
Before you even think about building a website, you need to first think about how you will drive traffic to the website. People don’t just magically find your website through cyberspace. You need to put yourself out there and you need to do it better that your competition or you will just get buried with the 99% of other companies trying to do the same thing as you. You have to behard-nosed, persistent, risky and know when to make a move. If you sit back and wait, you will not survive.
One of the best and cheapest ways to drive traffic to your website is search engine optimization. Search engine optimization, according to Wikipedia is, the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Now you are saying, what they heck does this mean! Basically search engine optimization drives traffic to your website via search engines such as Google, MSN and Ask. This website traffic is called organic or natural. This is done by optimization.
In order for your website to draw search engine traffic, it must be properly optimized for the search engines. There are many ways to optimize your site and we will be going over all of these in this SEO series over the next week or so.
But before we dig deeper into search engine optimization, we need to first do some analysis. We need to figure out what we need to optimize in order to drive traffic to our website. We need to figure out our business goals. We need to figure out our primary business keywords and key phrases. Keywords and key phrases are what people type into the search engines such as Google to find your website. Let’s say your website is about brown dogs. Obviously you would like people to find your website about brown dogs through the search engines because it is free or organic website traffic. In order to do this, we need to optimize the website for your primary term, brown dogs. Optimizing your website for brown dogs will increase the likelihood that someone will find your website by typing in brown dogs into the search engine. From here we can dig much deeper and optimize for big brown dogs, furry brown dogs, nice brown dogs or any other search phrases you want to show up for in the search engine results.
So, before you begin to build your website, you need to make a list of your competitors. You need to make a list of your keywords and key phrases. You need to analyze each of your competitors websites and see what they are doing and see how they rank in the search engines. You then need to take your keywords and you need to optimize them better than everyone else in your niche or industry.
How can you do this? Stay tuned for your next step to search engine domination…
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