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Archive for the 'Social Networking Sites' Category

Jan 30 2008

Are You Submitting Your Website Content To Digg?

Published by Mike under Social Networking Sites

So, you are doing all of the right things…you created a great website, you have wonderful search engine optimization, unique content and you have website traffic. You think….”Great! I made it!”

Don’t get me wrong, this is definitely a great start and most people don’t usually make it this far. So, congratulations on your milestones. But, now it’s time to look deeper and figure out what you can do to take your website or business to the next level.

One thing you can do that can be very easily implemented is to submit all of your articles and content to Digg. Digg is a content network where website owners, copyrighters, authors, webmasters and everyone alike can submit their content to add to the Digg content network.

Submitting all of your content to Digg can do a few things….all of great importance to the success of your website:

1.) You will get direct website traffic from the Digg network. By submitting your content, it gets laid in front of millions of potential viewers. The more unique the content, the more people will see it and the higher it will get placed on the Digg website. If someone likes something you wrote, they are able to “Digg” it which popularizes your content. If you get enough “Diggs” your content is placed in a prominent category such as “Popular” category, getting viewed by millions. Can you imagine what this would/could do for your website? The potential for traffic is outrageous.

2.) You will get an inbound link from Digg. We all know by now from reading this previous search engine optimization article that links from other websites are HUGE when it comes to SEO. This is an inbound link or link leading to your website from Digg. You can get some very easy links by just submitting your content to Digg. This should be a no brainer. It takes about 1 minute to submit an article. My question is, “Why aren’t you doing it?”

3.) Digg gets indexed QUICKLY by Google. What does this mean for you? It means that if you submit your content to Digg, the chances of it getting indexed very quickly is pretty common. Often, your Digg article will appear on page 1 of Google for various keywords and keyphrases as soon as an hour after you post your article. How is that for quick exposure? For example, we posted an article: Starbucks Sells $1.00: What Will You Do? and within an hour of posting this to Digg, we were coming up in searches on Page 1 in Google for $1.00 coffee and Starbucks $1.00 coffee. Now, is this a case where we are driving targeted traffic? Maybe…..maybe not. Potentially anyone is targeted traffic for us since we deal with website marketing and design and this is very common for many people and businesses. The point is, it brought website traffic almost instantly after posting.

It’s simple to get set up on Digg. Just go sign up and start posting. It literally takes 1 minute to post an article and the benefits you can receive WAY outweigh that minute of time you lost.

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Jan 23 2008

Social Networking Sites: Can Junk Up Inboxes and Brand Image

Published by Andy under Social Networking Sites

Every few months there seems to be a new social marketing website that people in our industry are raving about. There is Friendster, Myspace, Facebook, LinkedIn just to name a few of the big ones. Wikipedia has a list of social networking sites about a hundred deep. If your curious about ones you have been missing, take a look http://en.wikipedia.org/wiki/List_of_social_networking_websites

Marketing through social networking sites can result in big pay-offs if done correctly, but it can also result in a destruction of your brand image if you are not careful. There is a tasteful way to market yourself on these sites. Over the next few weeks I will discuss some ideas that have proven to be successful for companies marketing on social networking sites.

Generally speaking, people don’t want you to shove your product and company name in their face, they want to feel like they have found you themselves through their own casual online menuervering.

My social networking tip of the day: Weird/random messages being sent by unknown members are usually seen as a virus, or just flat out annoying. Most people not only delete these messages without opening, they get frustrated at company behind the whole campaign. If you want to reach out to the masses, don’t spam people, and don’t use affiliate marketers to help spam other people either. The best marketing ideas on social networks is subtle and tasteful. Set up groups so that the people who find your company interesting can join and get frequent updates. When friends notice a bunch of people they know in a group, they will most likely join. We all know that peer pressure works, so in this case use it in your favor.

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