Feb 19 2008
Creating a Guerrilla Web Marketing Strategy
Coming from a non-web marketing background, the term “Guerrilla Marketing” was often used to describe grassroots marketing efforts. You can apply similar concepts to marketing on the Internet. Gorilla web marketing campaigns are used by many fortune 500 companies. They usually are a way to get people to find out more about a new product or service, and create “buzz”. Purchasing and developing an alternate website domain, solely for the purpose of marketing a new product, is a great idea for companies of any size. As an example, if you sell makeup products and have created a new waterproof eyeliner, have you thought about purchasing the URL “www.AreYourEyesWaterproof.com”? I have no idea if that is available, but you get the idea. That alternate domain name should only cost you $9.99 from Go Daddy.
If you own a more detailed URL name, you are more likely to get targeted traffic from the search engines. Also this is another great branding method. Website domains have become a branding technique over the past years. If you combine online and offline advertising under the same catchy domain…. people will remember your URL. Also this is a great way to grab attention on message boards and directories.
That leads me to my next guerrilla web marketing concept which is message board interaction. If you want another non-web marketing analogy, you can compare online message boards to posting a flyer in the middle of Time Square in Manhattan. Who wouldn’t want their company flier to hang in the middle of time square for millions of people to read as they walk by? When you post on message boards, you will have targeted traffic at your fingertips. The people reading those boards are already interested in your niche market. By leaving a detailed description of your product and a SEO optimized link, you gain web page viewers and optimized links (which the search engines love). If you post enough of these, you may soon find yourself on the first page of google for your selected keyterms.
If you need help finding proper forums for your product, let us know. We are aware of public online forums and communities that you might not know of. We can even help with the optimization of your links on these sites. Here is something you may not have thought of yet… many news websites now allow you to comment back on articles. Using the same waterproof eyeliner exaple… Lets say you are online and you see an article on MSN about how make-up technology is changing, why not find a tasteful way to get your company name on that message thread as a comment. You know if somebody is reading the viewer comments that they may have an interest in your product.
As I mentioned my main background is not in web marketing, I started out making my foundation in general marketing and public relations…but good marketing is good marketing. You need to be placed where people will see you, and see you in a positive light. This is one way web marketing firms can help. They can guide you in the right direction, and after that you should be able to do it yourself. A good web marketing firm wants to teach you how to market yourself online, so they can move onto other clients.
There are dozens of other guerrilla web marketing strategies that I will talk about in future posts, but think about giving these a try for now.
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