Jan 24 2008
Diversify Your Website Traffic
Getting website traffic can be quite daunting and time consuming. When you come up with your plan for generating website traffic, you should consider where your traffic will come from and how much traffic will come from each source.
It’s the same concept as diversifying your financial portfolio. It’s wise to put your investments in a few different investment vehicles in the case that one tanks, you have the others to fall back on until you can recover.
Website traffic is the same. You don’t want every single visitor coming from the same exact source. If have a pay per click campaign running, you don’t want to bring in traffic from pay per click campaigns only. Or, if you have just a search engine marketing plan for generating organic traffic you don’t want to only bring in organic or free traffic. Why? Because, if Google or one of the big search engines change their algorithms around and it throws everything off and you lose a good majority of traffic from this one source you suffer and have to start from scratch with no traffic coming to your website.
Now, if you have a pay per click campaign, a search engine optimization plan, banner advertising, text link advertising and other methods of generating traffic all in place at once, if one method happens to go south….you still have the others to lean back on and catch the slack while you recover in that other area.
Don’t put all of your web marketing eggs in one website traffic building basket!
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