Jan 20 2008
Do you Know Where Your Consumers are on the Web?
So you know that you need a website, and you know that you need some sort of web marketing. Well, do you even know where on the web your consumers are located? Think of the Internet as a LARGE shopping mall. Your consumers are spread out over a gigantic area, but the majority of your target group are concentrated within small pockets inside that one building.
You might be wondering where the heck I am going with this…. Well, have you ever noticed that most Video Game stores (and music stores back when they actually existed), in a mall, are located in close proximity to the food court or arcade areas? This is not just a coincidence. Research shows that in most shopping malls around the country, the food court area becomes the most popular “hang out” spots. Therefore, there is a better chance of profit by putting youth oriented stores within eyesight of these areas.
You should use this same mind-frame of this mall example when you are planning your web marketing initiatives for 2008.
Is your target audience teens? adults? homeowners? seniors? Once you know this, you can start to narrow down your marketing avenues.
Teens are absolutly crazy about social sites such as Facebook, Myspace, and Friendster. Adults usually scour news on CNN, MSN, or Yahoo. Homeowners can usually be found on “do-it-yourself” sites, or how about Recipe sites. Seniors, well the verdict is still out on them. But take note that seniors are going to be a huge market on the web as it becomes easier for them to connect and navigate.
Placement is important, so start researching your consumers inside and out. Make yourself seen in areas where they will be searching. Of course everybody “Google’s”, so Pay per clicks are of high value to just about anybody. There are hundreds of advertising methods on the web. Don’t put all your eggs in one basket, but make sure every basket you are placing your eggs in, that it makes logical sense to do so.
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