Feb 04 2008
Dramatically Increase Website Traffic: Essential For Any Website
What do you think the one most important thing is about your website and the success of your website? Do you think it’s the design? No. Do you think it’s the content. Maybe…but No. Do you think it’s your logo? Nope…not even close. How about the services you offer. Wrong again!
The single most important thing to a website is a website analytics package. You NEED to know where your visitors are coming from. You need to know your visitor’s behavior. You need to know where your visitors are searching on your website and you need to know why they leave your site…and where they leave your site.
Web analytics can do so much for a business but many website and business owners neglect ever using a web analytics package. How can you improve your business without knowing your website visitor patterns and behavior? You can’t!
Here is a list of things that a basic website analytics solution can provide:
- Unique visitors per day/week/month/year
- Page views per day/week/month/year
- Where visitors entered and exited your website
- What pages are popular
- Amount of time spent on the website
- What location your visitors came from (What country, state, city, etc…)
- Website traffic sources such as organic traffic, referring websites, direct traffic, etc…
- Keyword analysis
- Integrate adverting campaign management and conversion tracking
- Access to various analytics reports
Most website analytics packages offer much more than this but this is what you will focus on when reading your reports. If you need to dig deeper, you can. This is enough above to allow you to improve your website pages in order to gain more traffic and keep the users engaged in your website.
There are many website analytics packages. Some are expensive, some are cheap and some are even free. If you run a very enterprise driven website environment with a lot of dymanic applications, Webtrends can be a great choice as it will do anything you like, even possibly walk your dog and cook you breakfast, if you program it correctly! If you are like most website owners, you don’t need such a comprehensive and complex website analytics package. In this case, Google Analytics is a great choice. You can always upgrade at a later time to something more detailed but you will likely be just fine with Google Analytics and what it offers.
Google Analytics can be set up pretty easily by signing up for an account with a Gmail Email Address Account and by then placing the generated code onto your site via your server. Depending on your website setup, this can range from very easy to difficult depending on the structure of your site and depending if you have a static website or an ecommerce website.
Website analytics is an essential piece to every web marketing strategy. Get to know your website visitors and you will learn how to improve your website accordingly, based on what your website visitors tell you through your website analysis. This will in turn draw more website traffic and will keep the website traffic as loyal visitors due to the improvements you’ve made because of what your analytics is telling you.
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