If you are advertising on Google Adwords, you need to start using the adwords preview tool, which is available for free at the link location below.  This tool will allow you to see where your ad falls into search queries, but does not count your search as an impression (therefore this does not hurt your CTR).

If you are doing a normal google search to see how high your ads are showing, you may notice that most of the time your ads are nowhere to be found. This does not mean your ads are not being displayed.  The reason for this is that google knows the IP address/addresses from which you monitor your account, and won’t display your own ads on those computers.  Google does this so that you don’t click on your own ads and charge yourself for a worthless click.

The google adwords preview tool will allow you to do a search, but it will not let you click on any of the links to be redirected to another site.  If you do try and click on an ad, it will remind you that links are not available on the preview tool.  Google does this to keep people from preforming that dreading “click fraud”.  A really valuable feature of this tool is it allows you to change your geography placement.  For example, you can see what somebody searching for “San Jose Widgets” sees in California, even if you are sitting in Arizona.  Talk about a helpful tool for geotargeting your adwords ads across the world.

Learn to use this tool and you will find adwords placement becomes much easier to master.

https://adwords.google.com/select/AdTargetingPreviewTool

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