Mar 18 2008
Guide To Search Engine Domination: Pick A Keyword Rich Domain Name
Yesterday we discussed how you should plan to build your SEO strategy before you even begin to develop your website. This is essential. You shouldn’t dive in without first knowing how you will go about your SEO plan in the near future and how you will achieve what it is that your business wants to achieve, both short and long term.
With this said, we will now discuss the different pieces of search engine optimization that will help you dominate the search engines in your market.
Pick A Keyword Rich Domain Name
This sounds simple enough but people like to make this harder that it is. Ideally, you want your domain name (www.yourdomainnamehere.com) to be keyword rich and relate to the theme of your business and website. Having a keyword rich domain will give you a head start on your competition. So, let’s say that you have a website about blue widgets. It would be a good idea to somehow integrate these keywords into your domain. Which domain name do you think would have a better chance at showing up in the search engines: www.bluewidgetsaregreat.com or www.widgitery.com? If you picked the first domain, you are correct! The domain that has keywords will likey rank higher that a non-keyword rich domain simply because it contains keywords that relate to your website.
There are many tools that can help you pick a great keyword rich domain but the best way to do this is pick your primary keywords for your website. Then go to a site such as GoDaddy.com and just start searching for that perfect domain. It will tell you if it’s available. Write down your favorite 5 domains or so and then ask a few friends which ones they prefer. Don’t tell strangers which domains you like as the domain market is highly competitive and people will buy them up before you know it. So, only tell people you trust. Once you get some user feedback, buy the domain and various extensions such as .org, and .net and .mobi if you are planning on creating a mobile website as well. After you secure your domain name, the fun begins. You get to start building your website with search engine optimization in mind.
This part is considered on-page search engine optimization. Our next post in the Guide To Search Engine Domination will talk about how you should build your website with SEO in mind. This is where we dig in a bit deeper and start to execute SEO strategies on our site.
Stay tuned…
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