Mar 17 2008
Guide To Search Engine Domination: Plan Before You Develop
We’re launching a series called “Guide to Search Engine Domination”. Over the next week or so we are going to provide you all of the SEO information you will need in order to get your website ranked where you want in the search engines. With some hard work you too can build your website traffic with search engine optimization. Here we go.
Plan Your Search Engine Strategy Before You Develop Your Website
Before you even think about building a website, you need to first think about how you will drive traffic to the website. People don’t just magically find your website through cyberspace. You need to put yourself out there and you need to do it better that your competition or you will just get buried with the 99% of other companies trying to do the same thing as you. You have to behard-nosed, persistent, risky and know when to make a move. If you sit back and wait, you will not survive.
One of the best and cheapest ways to drive traffic to your website is search engine optimization. Search engine optimization, according to Wikipedia is, the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Now you are saying, what they heck does this mean! Basically search engine optimization drives traffic to your website via search engines such as Google, MSN and Ask. This website traffic is called organic or natural. This is done by optimization.
In order for your website to draw search engine traffic, it must be properly optimized for the search engines. There are many ways to optimize your site and we will be going over all of these in this SEO series over the next week or so.
But before we dig deeper into search engine optimization, we need to first do some analysis. We need to figure out what we need to optimize in order to drive traffic to our website. We need to figure out our business goals. We need to figure out our primary business keywords and key phrases. Keywords and key phrases are what people type into the search engines such as Google to find your website. Let’s say your website is about brown dogs. Obviously you would like people to find your website about brown dogs through the search engines because it is free or organic website traffic. In order to do this, we need to optimize the website for your primary term, brown dogs. Optimizing your website for brown dogs will increase the likelihood that someone will find your website by typing in brown dogs into the search engine. From here we can dig much deeper and optimize for big brown dogs, furry brown dogs, nice brown dogs or any other search phrases you want to show up for in the search engine results.
So, before you begin to build your website, you need to make a list of your competitors. You need to make a list of your keywords and key phrases. You need to analyze each of your competitors websites and see what they are doing and see how they rank in the search engines. You then need to take your keywords and you need to optimize them better than everyone else in your niche or industry.
How can you do this? Stay tuned for your next step to search engine domination…
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