This is a common question that gets tossed around in web marketing circuits. How does your firm charge clients for pay per click services? Since the search engine marketing industry is a fairly new one, there is not an industry standard, as of yet. Here are the two most common ways that Search Engine Marketing (SEM) firms charge their clients for paid advertising services.

1) The firm will charge a percentage of their clients montly spending online. A common percentage is somewhere between 15%-20% of the total spending. They may tack on some fees here and there, but generally speaking the amount “out of pocket” can change depending on how much you are willing to spend each month.

2) The firm will charge a set fee to monitor your advertising spending per month. This fee will likely be dependent on your overall ad spending, but not change from month to month. This fee will generally range in the same 15%-20% ballpark range, but not change unless you significantly increase/decrease your budget.

These two options are very similar in the end, and there is not one that is better than the other. If you are a small advertiser, you may want to find a company that is willing to do a set price per month since you know exactly what your out of pocket will be from month to month. If you are a large advertiser, the percentage option may be a great one since you can give the firm the green light to increase your budget if the market is converting ads into sales, without jumping into another price bracket.

Domain to Design takes a different approach to pay per click services, one that many of our competitors may not be too fond of.  After talking with many current clients, we know that many advertisers out there would like to have control over their campaigns, and would do it themselves if they were trained how to. That is why we have started slightly different pricing models.  The models are linked below.

In our program we want to train you how to do the advertising yourself, once your campaigns are created and running smoothly. We would love to take your money month after month, like other firms do, but we also believe we can help more clients if we put the power into your hands once the campaigns are up and running. Also with these pricing models we know you may run into problems, that is why we will always be available for questions throughout the process, so there is no need to worry. The future of advertising is on the web, why not be trained how to do this yourself? This will be a lifelong skill we can give you for a reasonable price.

Check out our different PPC tracks…we can have you up and going quickly and for a low price.

Pay Per Click Services and Training

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