Every few months there seems to be a new social marketing website that people in our industry are raving about. There is Friendster, Myspace, Facebook, LinkedIn just to name a few of the big ones. Wikipedia has a list of social networking sites about a hundred deep. If your curious about ones you have been missing, take a look http://en.wikipedia.org/wiki/List_of_social_networking_websites

Marketing through social networking sites can result in big pay-offs if done correctly, but it can also result in a destruction of your brand image if you are not careful. There is a tasteful way to market yourself on these sites. Over the next few weeks I will discuss some ideas that have proven to be successful for companies marketing on social networking sites.

Generally speaking, people don’t want you to shove your product and company name in their face, they want to feel like they have found you themselves through their own casual online menuervering.

My social networking tip of the day: Weird/random messages being sent by unknown members are usually seen as a virus, or just flat out annoying. Most people not only delete these messages without opening, they get frustrated at company behind the whole campaign. If you want to reach out to the masses, don’t spam people, and don’t use affiliate marketers to help spam other people either. The best marketing ideas on social networks is subtle and tasteful. Set up groups so that the people who find your company interesting can join and get frequent updates. When friends notice a bunch of people they know in a group, they will most likely join. We all know that peer pressure works, so in this case use it in your favor.

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