Mar 19 2008
Keep Google Happy In 2008 and Beyond
We all know that Google owns the world of online search and we all know that we must do what they want in order to keep on good terms with them. One Google slap can set your website and business back a few notches so you need to do what you can in order to not get slapped with penalties.
In the past few years, there have been so many illegitimate websites and blogs that have been set up with the sole intention of making a dime online. Most of these are either made for Adsense websites or affiliate websites crammed with nothing other than banners, affiliate links and other methods of advertising to make a quick dime.
With all of these types of websites that have been popping up over the past few years, it’s starting to cram the search engines, especially Google since they are the big dog! Owners are doing whatever they can to drive people to these sites in hopes they will get someone to click on an advertisement and they will make a few bucks. Owners are primarily doing this through black hat SEO (illegal search engine optimization) and pay per click advertising on Google Adwords. This is making it so much harder for legitimate companies to compete online because they have to deal with all of the garbage websites that are cramming up the online world.
In an attempt to cure some of this online spammy mess, Google rates websites on something they call quality score. Quality score will be utilized to the maximum moving forward to try and eliminate these made for Adsense and affiliate sites. It’s no longer the day where someone can create a web page, throw up some advertisements and allow people to click away. Webmasters and site owners are now going to have to develop their websites with quality score in mind. You might be asking now, what is quality score exactly? Quality score is a metric Google uses to measure how relevant a web page or website is in regards to the keywords they are using to advertise the website in paid search such as Google Adwords. So, you can assume that you would get a low quality score if you have a web page or landing page about making money online but you are trying to drive people to your landing page with the keywords computer resources. These really don’t go hand in hand. In order to receive a higher quality score by Google, you will need to have your web page or landing page content reflect your keywords. So, if you have a web page about making money online, you ideal content for that page should be something about how to make money online by selling XYZ and you should try to drive traffic with the keywords, make money online or how to make a living online, or learn to make money online. These keyword phrases directly related to the landing page content and Google will reward you for this. Google also rewards you with a higher quality score for uniqueness. Provide unique and valuable content and they will raise your quality score.
So, you are now asking, why do I need a high quality score? You need a great quality score because a high quality score will allow you to pay less for Pay Per Click advertising while allowing you to rank higher in the results. If you are familiar with PPC advertising, you know that it’s basically a bidding system where you bid on keywords and in return people do searches on Google for these keywords you bid on and you rank depending on your bid and quality score. Web pages and landing pages with a low quality score will have to pay higher bid prices in order to show up in the results. The more relevant your landing page is to your Google Adwords keywords and ad copy, the less you will pay for each bid or click and the higher Google will rank you in the paid results. This is Google’s way of rewarding your web page or landing page for being relevant. So, in reality, you might bid less than one of your competitors and you might rank higher. Why? Because you have a better quality score than they do. It’s simple, create a quality web page or landing page and use relevant keywords and ad copy when you are driving traffic to it from Google Adwords and you will be safe. Throw up a crappy web page or landing page with keywords and ad copy that’s not relevant and you will be penalized and you will not rank so well. You also run the chance of being banned. You’re better off doing it the right way, the first time around. It will pay off in the end when you are sitting pretty in the top of the results and paying a low cost per click and your competitors are paying an arm and a leg to even rank on the same page.
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