Feb 22 2008
SMX West Expo- Next Week in Santa Clara, CA.
Next week is the SMX West Expo in Santa Clara, California. For those of you who are not familiar with this event, SMX West is one of the premier expos for the search marketing industry. This industry as a whole does not have too many of these events to look forward to, so several days devoted to the changing search engine market is pretty exciting for me.
This will my my first SMX West, but hopefully not my last. I expect to sit in on some educational seminars, meet some interesting web marketing guru’s, and take in all the networking parties. Most of all I hope to get a good feel for how this industry is going to take shape over the next few years. There are some exciting new search technologies I have heard some whispers about, and I hope to hear more about them.
This change to “web 3.0″ may really change the way we surf the web forever, and I think that will be the theme at this event. More personalized, more intelligent web surfing is the way of the not so distant future. How do the major search engines plan to accomplish this without breaching personal privacy? And how can we, as industry professionals, use this to best profit our clients? We will find out soon.
If I were to sit in on an SMX event a few years back, would I have been able to predict some of the exciting changes we have seen in the industry lately? Probably so. There will be several seminars and key-note speakers that might shed some light into the future of Search Engine Marketing and how it will evolve with web 3.0/web 4.0. I will make sure to keep you up to date with what I learn, and blog directly from the event.
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